Advertising Campaign Idea!! Opinions?

[spncr2]

Hey everyone! I thought of an idea the other day and thought Id see if i could get any feedback from anyone. Here it is-

So, I live in a small town. Many new small business are coming in one at a time. For the most part, they are all in a 0.5 mile radius. Very closely packed in. That being said, how about an idea that would help advertise these new small businesses? I could charge the business owners "x" amount of $ for their logo and a small advertisement to place on a piece of paper. These pieces of paper would be distributed throughout all of the businesses that participated in the advertising program, allowing any visitors and the rest of the community to take one as they please. Hopefully, over time, these "pieces of paper" would have 10-15 "renters" to place their business name on them. Maybe I could do a small article about my city or a business, etc in the middle of the advertising paper..

It came to mind a few days ago and i thought, eh, what the hell. Opinions?

Take care.

[roy3433]

Originally Posted by spncr2

Hey everyone! I thought of an idea the other day and thought Id see if i could get any feedback from anyone. Here it is-

So, I live in a small town. Many new small business are coming in one at a time. For the most part, they are all in a 0.5 mile radius. Very closely packed in. That being said, how about an idea that would help advertise these new small businesses? I could charge the business owners "x" amount of $ for their logo and a small advertisement to place on a piece of paper. These pieces of paper would be distributed throughout all of the businesses that participated in the advertising program, allowing any visitors and the rest of the community to take one as they please. Hopefully, over time, these "pieces of paper" would have 10-15 "renters" to place their business name on them. Maybe I could do a small article about my city or a business, etc in the middle of the advertising paper..

It came to mind a few days ago and i thought, eh, what the hell. Opinions?

Take care.

erm......... is it something like u trying to promoting small mini mart some no. of shops to rent in? plus helping the business owener to promote their business as well?

[MDZ]

Spence,

I like it man, it is an interesting idea. So in other words, you would take care of all printing and distribution and all they would have to do is rent space from you?

I can't see how you would have anything to loose by giving it a try. A suggestion would to also work with any local schools, churches, and hangout spots as well as the businesses. The part about putting an article in the middle is smart since it will help people have an additional reason to look at your flyer. Basically it sounds like you are starting a small newspaper. Another idea for you is to review a business that advertises with you every month. Obviously you won't want to state a bad opinion about them (don't bite the hand that feeds you ) but just review their services in a fun to read format.

Something else that you could consider is this: When you come into the town where I live, there is one main intersection that the majority of traffic flows though. Half of the businesses are one way, and half are the other. Some smart person put a large board there (5'x10') and charges each business to have their name and an arrow pointing to them on it. I heard that they charge like $30 a month for a spot, and it is full with 10-15 businesses on it.

Keep us posted on this man and best of luck!

Mark