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Personal Gains & Misfortunes
Buying fractional shares is a marketing gimmic by ShareBuilder for those who otherwise cannot afford to trade stocks. It's $10 a trade ($4 to buy and $15.95 to sell). GOOG is a great company. However, I think that paying the extra $5.95 to buy and sell a stock (just to be able to trade in fractional shares) is foolish.
There's nothing wrong with a good mutual fund, but unless he is really sure about GOOG, he should pick another stock. That $6 is an insurance policy towards picking a company that is worse that Google. I personally wouldn't buy that insurance. If I were you, I would either buy 1 or 2 shares of GOOG on Scottrade when you have the proceeds or use Sharebuilder and pay an additional $3 per trade and buy it in fractional shares (.5 shares, 1.5 shares, 2.5 shares, etc). If you plan to hold long-term, GOOG is a great investment to put your money into so if that is your purpose, than using Sharebuilder might be wise. However, if it is a trade, pick another stock.
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