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Freetrade's low-ball experiment tanks. If no one is willing to give up better service to save on commissions, it would expose the fact that the thing most online brokerages charge for is not the thing for which customers are paying. In a field as competitive as e-brokerage, that revelation would surely shake up some business models. Freetrade's failure is as likely to change the industry as its success.This is result of free stock trading.
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