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I think, here charts can help.
If you think that a company should do well for some reasons, then the reasons materializes, then look at the chart: If you see a strong upsurge in its stock price, it means that the reason to buy is already priced in. It's too late.
If the chart is flat or down due to the general market environement, or because it stil didn't materialized in the revenues and profits of the company but the reason is still valid and confirmed by recent news, then it's still time to buy.
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