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I buy a stock at a higher price (I assume you mean that the price of the stock is now higher than it was 1 hour ago or 1 day ago or 1 month ago, etc.) because I believe that it will continue to go higher and I can sell it and pocket the difference (have you heard of "buy high, sell higher"?) My trading style disregards dividends, which might be important to someone with different investing goals.
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