I also have a starter account with Zecco with $300. My largest holding there is one share of GS. I also own a little CHTR, NSTK, and ASX. I plan to buy 1 share of MCD in which would be my second largest holding in the account. If I could unload JCP at this time (own 8 shares), I'd buy Boeing in a heartbeat; however, I believe it has good prospects and I have a major loss in it. Fundamentally, it is excellent but it went with a downward spiral in retail. I bought the thing with a limit order at $74 per share. I would have bought the stock probably with a smaller limit order of $70 if I had to do it over again as I really believe in the company.
The company hit its 52 week low of less than $62 per share on August 10. Right now, it is trading at $64.55 per share. Wish I could buy more.
JCP is a long-term holding. I plan to hold JCP for 4-16 months. I'm looking for a solid Christmas shopping season or better yet, a good back to school season (which I don't expect). I think the recession has to hit before I benefit from JCP. Similar to TEVA, it will take patience. A lot of patience. But I feel that it will pay off as it has a solid balance sheet and great prospects; it's increasing by 20% in size over the next 5 years. It has a low PE ratio of 10.25 and a PEG ratio of 0.78 and benefits from a slow but steady growth rate.