Super Bowl Prepares for Record Numbers
Even with the slowdown in advertising the Super Bowl this Sunday is set to post a record for advertising sales.
This also comes as traditional ads from companies such as General Motors (GM) and Fed Ex (FDX) will not be included.
CNBC breaks down the positive outlook:
Thirty-second spots in this year’s football game sold for as much as $3 million dollars, the highest-ever price tag for Super Bowl ads, up from the $2.7 million Fox charged for a thirty-second spot last year. This year the game’s broadcaster, NBC stands to bring in some $200 million, the most ever from a TV event (and up from the estimated $170 million FOX generated from the event last year).
A number of big names have dropped out. General Motors and Fed Ex were among the biggest Super Bowl advertisers in the past, but this year they’ll be notably absent. Still, the game’s reach to an estimated 100 million TV watchers — who are far more likely to pay attention to commercials than pretty much any other event — is drawing some new advertisers.
New advertisers Pedigree and Denny’s (DENN) will be buying their first ever ads, so make sure to keep an eye out for them. Personally I am looking forward to the Etrade (ETFC) ads featuring the talking babies. More on them tomorrow.
Source:
Super Bowl Ads Aren’t Feeling The Recession Pinch
Julia Boorstin
CNBC, January 28th, 2009 1:34 PM EST
http://www.cnbc.com/id/28895365/site/14081545
