The Stock Code Site Review

Posted by Blain Reinkensmeyer
June 24, 2008 at 9:22 pm

JP and his partner Oliver have purchased a paid review of their new investment site, thestockcode.com. JP and Oliver are brothers who offer financial products that will take your portfolio to the next level and help you become a successful investor.

The Stock Code methodology is based on applying the very basic concept of supply and demand to determine the flow of the overall financial markets. JP and Oliver believe in keeping things simple and feel that when you know the market is efficient then you can capitalize on its movements. Technical analysis is not necessary to make money.

Currently their site is free and open to everyone, all you need to do to gain access is to simply create a user ID and password. Eventually the brothers are planning on launching paid premium products that will really show what The Stock Code can do. This is smart on their part, hand out the free goodies (more like teasers) to prepare for the main event.

The site itself currently offers the Safe Trader membership for free which gives access to 11 articles, 1 audio clip, and 3 short videos on the site. Furthermore there are 11 reports covering stocks, forex, bonds, and futures giving the site a total of around 400 pages of free material. This material is not only simple market education but also a breakdown of The Stock Code methodology.

One page I did like in particular was the members welcome page. Once you complete your free registration and gain access to the member’s only area, the breakdown of how to find and use the material is well laid out. JP and Oliver walk you through getting started and making the most of the site. They also refer you to the Safe Trading Blog.

The Safe Trading Blog is where JP and Oliver show charts and updates of markets they are currently tracking. The blog runs the WordPress engine, is well laid out, and is easy to read and navigate. They did a good job of putting an ad for their product right in the main sidebar and featuring their RSS subscription button. The only major problem I saw though was that the blog isn’t being consistently updated. There hasn’t yet been a post in June.

Some ideas for JP and Oliver to help gain more credibility and traction for The Stock Code:

Start posting more consistently on their blog, safetradingblog.com. The last post was on May 29th and this gives a dead inactive impression of the material.
Update the about us page and add more detailed content. Knowing the background of the founders themselves is just as important as the product. Also, a detailed background of what the Stock Code actually is and how it works is very useful.
Add more links to “join for free now” throughout the homepage / landing page. The first time reading I had to find the link to join when it should be extremely simple for me to register.
Consider alternative ways to gain leads. Some sites just have a simple one line box that says, “submit your email and get your free report!” This is a lot easier then going to a 2nd page, creating a user ID, password, etc.
Add more claims of historic returns. When it comes to the stock market investors simply want to know how much they can make. “We’ve returned 25% the last 3 years!” will play into a reader’s mind.
Remove the testimonials page until you have testimonials. Blank pages = no good. FAQ page is another.

Overall I think the concept of The Stock Code is actually pretty cool. Like any investment product if you can prove your results then you will gain credibility and a following. A great example a guy who has done this is Dan Zanger. You don’t have to go as far as setting world records, but for many people like myself if you can show me you’ve made $xxxxxx or xx% return then I will be interested enough to explore further.

I suggest JP and Oliver work on showing their past wins with the overall market and making sure every visitor to their site knows they are great investors. Hitting on visual as well as verbal appeal is very important. I hope they continue to offer free material as it only helps them sell their brand and paid products. If they can make readers believe The Stock Code really exists, then they will find success.

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