October Earnings and Traffic Report, Traffic Jumps 37%, Stock Forum Merger Announced

Blain Reinkensmeyer

Posted on Thu 1st Nov, 2007 02:32:55 PM

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www.stocktradingtogo.com (STTG) impressed analysts Monday when the site dedicated to helping the independent investor succeed posted record traffic numbers across the board and reached over 10,000 individual readers for the first time ever. Also announced was the upcoming integration of a well established Stock Forum into the site.

Traffic

STTG traffic for October as a whole was up 37.45% with total page impressions increasing from 24,841 in September to 34,145 in October. Unique readers to the site were up a astonishing 26.02% from 8,478 in September to 10,684 in October. This beats out analyst expectations of 20% and 7% growth, respectively.

Earnings

STTG earnings for October were up 7.76% to $1,002.92 total. Record numbers came in from both Google and Affiliate sales which together made up just over 75% of the total site revenues. STTG eCPM (earnings per thousand impressions) fell to $29.37 for the month, down from $37.46 in September. Analysts were expecting 20% growth, or $1,125.48 in total revenue for October which would have been reached but due to a lack of review orders was missed. Earnings are expected to reach $3,000 by the end of May, 2008.

Other News

The big news today is the announcement of the upcoming merger of Blain’s Stock Forum into the STTG site, which is set to be completed within the next two weeks. For those who have not taken notice of the Forum before, it currently houses 4,272 members with 10,515 posts. Chief Blog Operator (CBO) Blain Reinkensmeyer commented on the surprise news, “We expect the forum to add an estimated 5,000 – 8,000 page impressions to the site as a whole in November. It will offer readers an extra means of discussing the latest posts from our blogs and also a variety of investing related topics.”

To house the forum and estimated bandwith increase the site is going to be moved to a new virtual dedicated server with an undisclosed provider. Blain would rather be safe then sorry stating, “The added cost is minimal and the new hosting will guarantee all 10,000+ readers get the best speeds and uptime available. We are now ready for any and all future traffic growth.” This is the second hosting change in the last three months for STTG.

October was highlighted by a interview on ZenHabits and the merger of Stock Charts To Go into the site which now is known as Stock Trading To Go Charts. The blog added 147 new RSS Subscribers in October bringing today’s total to 796.

Future Outlook

November, 2007 estimates:

• Unique Visitors are estimated at 12,821 (up 20%).
• Page Impressions are estimated at 40,974 (up 20%).
• Total Revenue is estimated at $1,203.50 (up 20%).
• Total RSS Subscribers are estimated at 1,000 (up 25.62%)

To reach Blain’s goal of $3,000 of revenue by his 22nd birthday, or by next May 2008, the site will have to achieve about 18% growth in revenue month over month from here on out. Based on an average eCPM of $30 the site will need to generate 90,000 total page impressions in one month to accomplish this task.

Please Note: The above earnings and traffic report was written as an earnings call for fun . Anything analyst is basically a reflection of my own personal goals and predictions for the future.