Posted by Blain 1 October 2007

September Earnings and Traffic Report, Profits Up 88%

Stock Trading To Go (STTG) blew out its monthly earnings with profits up 88.03% month over month. The blog dedicated to investment education, tips, tricks, and news has surprised blogstreet analysts yet again. Blog attractiveness soared to new all time highs in premarket readings Monday morning.

STTG traffic for September as a whole was up 5.99% with total uniques increasing from 7,999 in August to 8,478 in September. Page impressions were up an impressive 10.16% from 22,550 in August to 24,841 in September. These were above analyst expectations of 4% and 8% respectively.

Profits exploded from $494.34 in August to $930.66 in September, up 88.03% month over month which blew out analyst expectations of 15%. Profits surge as direct ad sales hit a new all time high and affiliate sales skyrocketed from $0 to over $200. The big surprise this month was in adsense, which only represented 32.72% of total blog revenue. This is well below the 65.08% from August. STTG eCPM (earnings per thousand impressions) hit a new high at $37.46 for the month, up from $21.95 in August.

Though earnings were stellar analysts are concerned about future growth. With affiliate sales representing such a big portion of total revenue, it is unclear whether CBO (Chief Blog Operator) Blain Reinkensmeyer can beat out his September high marks. Blain placed emphasis though on external growth citing, "October will be the first month with sister blog stockchartstogo.com (SCTG) being monetized. Tests conducted this past week shed light on the strong potential for yielding extra profits."

Up until now Stock Charts To Go has been in the background, unseen and unknown by many. Whether or not it can become an additional source of revenue is anyone's guess. This blog does only a fraction of the traffic STTG does, posting just 3,068 page impressions from 1,413 unique visitors in September. Starting in October 2007 earnings and traffic statistics from Stock Charts To Go will be combined with Stock Trading To Go.

Blain ended his earnings call looking ahead into the future, "$930.66 is that much closer to my personal goal of full time blogger status, or $3,000 in a single month. I feel I have a good shot at reaching my goal by my 22nd birthday, or by May 23rd 2008. The blog has a fantastic group of readers that bring immeasurable value to the table. They hold the key to my future success."

Analyst estimates for October 2007 (which includes SCTG):

  • Unique Visitors are estimated at 10,584 (up 7% from 9,891).
  • Page Impressions are estimated at 33,491 (up 20% from 27,909).
  • Profits are estimated to come in at $1,125.48 up (up 20% from $937.90).

Please Note: The above earnings and traffic report was written as an earnings call for fun :twisted: . Anything analyst is basically a reflection of my own personal goals and predictions for the future.

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Comments

  1. Posted by Bubs on October 1, 2007 at 12:35 pm

    Congrats on the great numbers, just started visiting the site about a week back.

  2. Posted by Nabloid.com on October 1, 2007 at 1:18 pm

    You have to fire that analyst and get someone more accurate :-) JK, JK... Sounds like good news. Congrats on the growth. I'm happy to get $30 a month but that only covers the virtual ded. server. But then again I don't blog everyday cause I'm so busy with other crap.

    Good luck on your continued growth and reaching that goal of yours!

  3. Posted by The Investor's Journal on October 1, 2007 at 3:22 pm

    Congratulations. I just started my website about 1 1/2 months ago so my earnings are pretty low (2% of your september earnings, lol).

    I had to stop reading your entry and re-read it when you started talking about "analysts opinions". Then I realized you were making a mock earnings report for your website. lol

  4. Posted by Blain on October 1, 2007 at 3:24 pm

    Hey thanks. Ya, the earnings report just adds some spunk to the report instead of making it dull and just a bunch of numbers. I had fun with it :lol:

  5. Posted by Jonathan on October 1, 2007 at 3:30 pm

    Congrats Blain. It's obvious you have put a tremendous amount of work into STTG. It's good to see it's paying off.

  6. Posted by The Investor's Journal on October 1, 2007 at 3:34 pm

    Yea, it definitely seems like a better idea to be creative with your earnings report. I know I would've stopped reading after the first two paragraphs if it were just a regular earnings post.

  7. Posted by Aaron on October 1, 2007 at 3:43 pm

    Blain,

    Good stuff with the earnings report! Love the commentary. From a fellow 20 something blogger, congratulations on the traffic and earnings increases. Keep up the good and timely posts!

  8. Posted by thewild1 on October 1, 2007 at 9:34 pm

    nice job.. really liking the site

  9. Posted by The Financial Blogger on October 2, 2007 at 6:47 am

    So the analysts says Buy ? Strong buy or Hold? ;-)
    Congrats on your progress Blain, this is pretty impressive!
    Keep it up!

  10. Posted by MillionDollarJourney on October 2, 2007 at 9:23 am

    Love the commentary Blain! Congrats on the success of STTG!

  11. Posted by Brandon on October 2, 2007 at 9:52 am

    Fantastic stuff you got going on here lil bro!!! :mrgreen:

  12. Posted by Chris on October 2, 2007 at 11:30 am

    Blain,
    Nice job man! You deserve it! I'll have to hit you up for some ideas to attempt to monetize my blog traffic. I know what to use but I am too busy to set it up or hire someone to do it. We should work together one day on a super stock market community. You have the drive and intelligence to make a community social and I have the passion to write pure analysis and research (you have this as well in the stock education area). Together, we could be a force (take down the likes of the Fool.com and others)!

  13. Posted by Blain on October 2, 2007 at 11:54 am

    emailed ya Chris :twisted:

  14. Posted by yourtradingstock on October 2, 2007 at 12:00 pm

    Nice work Blain. Enjoyed the style of this post.

  15. Posted by Aleks on October 2, 2007 at 12:13 pm

    Very cool way to write about it. At first I wondered which company STTG was, but soon realized you are talking about the site. Very nice increase, congrats. I guess with hard work anything is possible.

Trackbacks

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    [...] September Earnings and Traffic Report, Profits up 88%. A record September left a good aroma in the air, and in wall street fashion I wrote the traffic report as if it was a stock earnings announcement. 15 total comments on this post from you readers. [...]

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  3. Stock Trading To Go To Add Daily Stock Chart Analysis - Stock Trading To Go says:
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