Kontera In-Text Advertising, Is It Worth It?

Posted by Blain Reinkensmeyer
August 25, 2007 at 4:03 pm

I am beginning to question whether or not I should simply take down my Kontera In-Text advertising links on this blog. The numbers simply aren’t stacking up when comparing Kontera to Google Adsense.

ECPM Comparison

Kontera August ECPM, $4.63
Adsense August ECPM, $15.20

Kontera this month has generated 332 clicks for a CTR of 2.26% which isn’t that bad at all, but the payout just isn’t there per click.

Reasons to ditch Kontera:

Possibly increase Adsense clicks sitewide
Increase total page impressions sitewide
Increase total pages per visit (P/V)
Try something new

I don’t plan on replacing Kontera with another in-text advertiser, but perhaps I can focus my efforts on utilizing affiliate links and direct ad placements in August to offset the income Kontera does generate. All the while enhancing the overall flow and quality of the site.

Any opinions or experience on the matter please share. I will run Kontera to the end of the month and make a decision for September next weekend.

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Comment by Journal Writer

2007-08-26 07:44:40

Have you tried FAN (Feedburner’s Ad Network)? I make about three times as much with FAN than Adsense, which still isn’t much. Your traffic is higher than mine I think so you could probably pull in better than $100 per month easily. Click on the monetize tab and it’ll walk you through.

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Comment by Blain

2007-08-26 11:48:28

Thanks man, I think I have FAN on right now but have had a hard time selling space on it, not sure if I have a setting wrong or what, but not too much interest.

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Comment by Nabloid.com

2007-08-26 16:12:35

I’d say the main problem with advertising is that it sometimes takes your visitors away from your site for a small amount of money, often less than what that visitor could be worth (which is why an advertiser is willing to pay to get that customer). This is especially true if you were selling a ’stock trading’ subscription worth $50 to $100 a month, then taking your visitor away from your site for a few pennies would be a huge shame.

The good thing about Kontera is it doesn’t take up any space at all though and most visitors will come back if they liked what they saw anyways.

I guess you have to ask yourself what your goal is with this site and others that you have…. do you want to get advertising revenues up high so its like an online magazine(in which case, try some affiliate stuff)? Or do you want to start a subscription site? Or do you want to sell products (ebooks, and the like)? Depending on your answer Kontera could continue on as an additional money maker or be taken down to help you better monetize the customers with a different approach.

SO what is the ultimate goal for this site (and your others?) Where and what do you want them to eventually be/do?

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Comment by Blain

2007-08-28 00:32:46

This helps a lot Nabloid, thanks man for the detailed comment I am going to ponder this more, but I am thinking of keeping it up into the fall to see if ECPM improves once everyones advertising budgets kick up a notch. As for affiliates, I think these may be integrated much more coming in September.